Craig Thatcher

This short, easy-to-read book will help your service business to thrive by overcoming the three biggest challenges to growth that all companies selling services as opposed to those that manufacture or sell products, have to address. Read all 10 chapters in about four hours or dip in and out of each. Only 140 pages and 32,000 words. Introducing you to the 'Continuous Branding' tool. To benefit from the performance-boosting power of service branding,...